At age 17, Alexa started her first company designing jewelry for the L.A. based fashion company OmniPeace.

The summer of 2011 while interning in New York City Alexa founded Hello Perfect®, an inspirational blog with the mission to instill confidence in young girls and women.

The first DreamCatcher Wall was created to inspire students to write down and "catch" their dreams. This led to Alexa creating 7 more DreamCatcher Wall's across Florida collecting over 5,000 students' dreams.

Months before graduating college Alexa's body went into septic shock. She was induced into a medical coma and was given a one-percent chance of living.

Alexa's near-death experience brought on a string of health issues including being diagnosed with Ulcerative Colitis. While stuck at home trying to heal her body, Alexa wrote and published "The Simple Gluten-Free Vegan Cookbook".

Alexa became one of the first adopters to stream live on Periscope. She started a show called "Morning Motivation with Alexa" which attracted thousands of viewers. Her authenticity led her to growing a large following who coined themselves, the 'Good Vibe Tribe'.

The first WEX took place at the Broward Convention Center in October of 2016 attracting over 2,000 attendees.

Moving fear aside, Alexa booked the Washington D.C. Convention Center to host the 2nd Women Empower Expo with the mission to create real change for women. The first WEX D.C. attracted over 2,500 people in attendance.

Alexa became nationally recognized for her work as a public speaker and Founder of the Women Empower Expo. She shared her message on the TEDx stage, was hired to speak at a number of corporations including the Taco Bell Headquarters for their annual scholarship summit for young dreamers, and was interviewed on DCW50, CBS, WPTV, and the CW.

Alexa and her team expand WEX to two more cities including Los Angeles, CA and Raleigh, NC. WEX now attracts 1,000-2,500 diverse women at each event with attendees flying in from all over the world including Australia, Brazil, Canada, Ireland and Honolulu. WEX is also named "One Of The Top Women's Conferences To Attend In 2020" by Refinery29.

Alexa landed a publishing deal in 2020 and her first published book, Adaptable hits stores everywhere! Written in a heartfelt and authentic tone, Adaptable invites readers to develop a new perspective on their past and current obstacles. Alexa encourages and inspires readers to use their own challenges not as a reason to abandon dreams, but as a springboard from which to thrive.

Alexa joins #TeamGalaxy as an exclusive Samsung Partner! Working with this Top 500 Global Brand Alexa has incorporated the Samsung ecosystem into her work and life. She produces content for them on an ongoing basis sharing with her audience their new devices, tech tips for content creators, & innovative ways Samsung has helped Alexa run her business & life.

In 2022, Alexa got married surrounded by family, friends, and an overwhelming sense of gratitude. After years of chasing her dreams and building a life of impact, this moment marked a turning point — one rooted in partnership, balance, and presence. It reminded her that success isn’t just about what you achieve, but who you get to share it with.

Life expanded in the most beautiful and unexpected way when Alexa gave birth to identical twin boys — an occurrence that happens in only 0.4% of pregnancies. Unlike fraternal twins, identical twins aren’t genetic, making this an extraordinary and rare blessing.

It was a full-circle moment — from being given a 1% chance of surviving years earlier to now holding two healthy miracles in her arms. Motherhood transformed Alexa’s perspective on leadership, time, and legacy, revealing the true meaning of adaptability, patience, and purpose. What began as a story of survival continues as one of infinite possibility.

After a decade of empowering entrepreneurs and building communities, Alexa launched a.rose media — a boutique marketing agency that blends strategic storytelling with cutting-edge AI innovation. Created to serve as a trusted creative partner for founders and brands, a.rose media reflects Alexa’s evolution: from speaker and storyteller to visionary agency founder.

This chapter marks not just the birth of a company, but the continuation of a mission — to help others find their voice, scale their impact, and tell stories that move the world forward.